{"product_id":"9-points-cles-pour-reussir-son-projet-crm","title":"9 key points for a successful CRM project","description":"\u003ch3 data-section-id=\"1fw8sak\" data-start=\"715\" data-end=\"782\"\u003e Succeed with your CRM project using a clear and practical method\u003c\/h3\u003e\n\n\u003cp data-start=\"783\" data-end=\"1207\"\u003e Implementing a CRM isn't just about choosing software. It requires aligning sales and marketing teams, integrating the tool into daily operations, structuring the right data, defining the right KPIs, and making CRM a true driver of growth. This ebook presents the \u003cstrong data-start=\"1077\" data-end=\"1101\"\u003e9 essential levers\u003c\/strong\u003e for a successful CRM project and transforming your customer relationships. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-section-id=\"1ih1q5n\" data-start=\"1209\" data-end=\"1240\"\u003e What you will learn \u003c\/h3\u003e\n\n\u003cul data-start=\"1241\" data-end=\"1548\"\u003e\n\n\u003cli data-section-id=\"14t18r4\" data-start=\"1241\" data-end=\"1306\"\u003e\n\n\u003cp data-start=\"1243\" data-end=\"1306\"\u003e How to align sales and marketing around a common goal\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"19nxgad\" data-start=\"1307\" data-end=\"1355\"\u003e\n\n\u003cp data-start=\"1309\" data-end=\"1355\"\u003e How to get teams to adopt CRM \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"gma11k\" data-start=\"1356\" data-end=\"1404\"\u003e\n\n\u003cp data-start=\"1358\" data-end=\"1404\"\u003e Why data quality is crucial \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"usl3iq\" data-start=\"1405\" data-end=\"1449\"\u003e\n\n\u003cp data-start=\"1407\" data-end=\"1449\"\u003e How to personalize the customer relationship \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"3wjha\" data-start=\"1450\" data-end=\"1498\"\u003e\n\n\u003cp data-start=\"1452\" data-end=\"1498\"\u003e What KPIs should I track to manage performance? \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"f0aoic\" data-start=\"1499\" data-end=\"1548\"\u003e\n\n\u003cp data-start=\"1501\" data-end=\"1548\"\u003e How to evolve your CRM over time \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"1550\" data-end=\"1553\"\u003e\n\n\u003ch2 data-section-id=\"smo8su\" data-start=\"1576\" data-end=\"1611\"\u003e Why download this ebook?\u003c\/h2\u003e\n\n \u003cp data-start=\"1612\" data-end=\"1999\"\u003eBecause a poorly planned CRM project can become an underutilized tool, while a well-designed CRM can improve collaboration, customer satisfaction, and sales performance. The ebook demonstrates, in particular, that CRM must be tailored to the company, fueled by clean data, and supported by employees to create real value. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch3 data-section-id=\"a9bxj2\" data-start=\"2001\" data-end=\"2033\"\u003e With this ebook, you will:\u003c\/h3\u003e\n\n\u003cp data-start=\"2034\" data-end=\"2165\"\u003e \u003cstrong data-start=\"2034\" data-end=\"2087\"\u003eBetter understand the fundamentals of a CRM project\u003c\/strong\u003e\u003cbr data-start=\"2087\" data-end=\"2090\"\u003e Discover the key steps to avoid common mistakes from the start.\u003c\/p\u003e\n\n\u003cp data-start=\"2167\" data-end=\"2269\"\u003e \u003cstrong data-start=\"2167\" data-end=\"2196\"\u003eStructure your approach\u003c\/strong\u003e\u003cbr data-start=\"2196\" data-end=\"2199\"\u003e Move from a vague vision to a clear, results-oriented action plan.\u003c\/p\u003e\n\n\u003cp data-start=\"2271\" data-end=\"2397\"\u003e \u003cstrong data-start=\"2271\" data-end=\"2309\"\u003eImprove internal collaboration\u003c\/strong\u003e\u003cbr data-start=\"2309\" data-end=\"2312\"\u003e Get sales and marketing working together around a single conversion funnel.\u003c\/p\u003e\n\n \u003cp data-start=\"2399\" data-end=\"2513\"\u003e\u003cstrong data-start=\"2399\" data-end=\"2438\"\u003eMake better use of your customer data\u003c\/strong\u003e\u003cbr data-start=\"2438\" data-end=\"2441\"\u003e Transform your information into concrete, targeted, and profitable actions.\u003c\/p\u003e\n\n\u003cp data-start=\"2515\" data-end=\"2656\"\u003e \u003cstrong data-start=\"2515\" data-end=\"2569\"\u003eManage your performance with the right indicators\u003c\/strong\u003e\u003cbr data-start=\"2569\" data-end=\"2572\"\u003e Identify the most useful KPIs to track your sales and marketing efforts. \u003c\/p\u003e\n\n\u003chr data-start=\"2658\" data-end=\"2661\"\u003e\n\n\u003ch2 data-section-id=\"db2z3y\" data-start=\"2682\" data-end=\"2719\"\u003e In this ebook, you will discover: \u003c\/h2\u003e\n\n\u003cul data-start=\"2720\" data-end=\"3235\"\u003e\n\n\u003cli data-section-id=\"bd7tih\" data-start=\"2720\" data-end=\"2781\"\u003e\n\n\u003cp data-start=\"2722\" data-end=\"2781\"\u003e Why sales and marketing need to work together \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"axsh8\" data-start=\"2782\" data-end=\"2843\"\u003e\n\n\u003cp data-start=\"2784\" data-end=\"2843\"\u003e How to integrate CRM into your teams' habits \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"erj93p\" data-start=\"2844\" data-end=\"2896\"\u003e\n\n\u003cp data-start=\"2846\" data-end=\"2896\"\u003e Why the human element remains the key factor in success \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"mi3fi8\" data-start=\"2897\" data-end=\"2949\"\u003e\n\n\u003cp data-start=\"2899\" data-end=\"2949\"\u003e How to choose a tool that's right for your business \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"m5o9sp\" data-start=\"2950\" data-end=\"2996\"\u003e\n\n\u003cp data-start=\"2952\" data-end=\"2996\"\u003e How to clean and structure your data\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1fj02pn\" data-start=\"2997\" data-end=\"3055\"\u003e\n\n\u003cp data-start=\"2999\" data-end=\"3055\"\u003e Why personalization has become indispensable\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1lht60f\" data-start=\"3056\" data-end=\"3097\"\u003e\n\n\u003cp data-start=\"3058\" data-end=\"3097\"\u003e How to improve the customer experience \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"2p3b4o\" data-start=\"3098\" data-end=\"3141\"\u003e\n\n\u003cp data-start=\"3100\" data-end=\"3141\"\u003e How to use KPIs intelligently\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1tr7b09\" data-start=\"3142\" data-end=\"3235\"\u003e\n\n\u003cp data-start=\"3144\" data-end=\"3235\"\u003e How to evolve your CRM with your business \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"3237\" data-end=\"3240\"\u003e\n\n\u003ch2 data-section-id=\"12g5xwx\" data-start=\"3273\" data-end=\"3336\"\u003e Does your company recognize itself in one of these situations? \u003c\/h2\u003e\n\n\u003cul data-start=\"3337\" data-end=\"3682\"\u003e\n\n\u003cli data-section-id=\"11zzpsa\" data-start=\"3337\" data-end=\"3416\"\u003e\n\n\u003cp data-start=\"3339\" data-end=\"3416\"\u003e Your customer contacts are scattered across Excel, emails, and multiple tools.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1hwz8ut\" data-start=\"3417\" data-end=\"3492\"\u003e\n\n \u003cp data-start=\"3419\" data-end=\"3492\"\u003eYour sales and marketing teams are not working together enough.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1t5jg5x\" data-start=\"3493\" data-end=\"3574\"\u003e\n\n\u003cp data-start=\"3495\" data-end=\"3574\"\u003e You lack visibility on prospects, customers, and opportunities \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"f232wa\" data-start=\"3575\" data-end=\"3621\"\u003e\n\n\u003cp data-start=\"3577\" data-end=\"3621\"\u003e Your campaigns lack personalization\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1joy26m\" data-start=\"3622\" data-end=\"3682\"\u003e\n\n\u003cp data-start=\"3624\" data-end=\"3682\"\u003e You are having trouble measuring your sales performance \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3 data-section-id=\"17eypnr\" data-start=\"3684\" data-end=\"3716\"\u003e This ebook is for you\u003c\/h3\u003e\n\n\u003cp data-start=\"3717\" data-end=\"3959\"\u003e It helps you understand how to transform a CRM into a \u003cstrong data-start=\"3773\" data-end=\"3826\"\u003ecentral tool for sales and marketing management\u003c\/strong\u003e , capable of streamlining information, improving conversion and strengthening customer relationships. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003chr data-start=\"3961\" data-end=\"3964\"\u003e\n\n\u003ch2 data-section-id=\"wbtzr7\" data-start=\"3998\" data-end=\"4050\"\u003e A well-deployed CRM can transform your business.\u003c\/h2\u003e\n\n\u003cp data-start=\"4051\" data-end=\"4083\"\u003e A successful CRM project enables you to: \u003c\/p\u003e\n\n\u003cul data-start=\"4084\" data-end=\"4345\"\u003e\n\n\u003cli data-section-id=\"1bfbtfu\" data-start=\"4084\" data-end=\"4119\"\u003e\n\n\u003cp data-start=\"4086\" data-end=\"4119\"\u003e centralize customer information,\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1vrdlbg\" data-start=\"4120\" data-end=\"4149\"\u003e\n\n\u003cp data-start=\"4122\" data-end=\"4149\"\u003e to improve collaboration, \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"c5s2ql\" data-start=\"4150\" data-end=\"4179\"\u003e\n\n\u003cp data-start=\"4152\" data-end=\"4179\"\u003e personalize messages,\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1bs76fg\" data-start=\"4180\" data-end=\"4202\"\u003e\n\n\u003cp data-start=\"4182\" data-end=\"4202\"\u003e to build greater customer loyalty,\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"1712e02\" data-start=\"4203\" data-end=\"4256\"\u003e\n\n\u003cp data-start=\"4205\" data-end=\"4256\"\u003e transforming satisfied customers into ambassadors,\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"110iqte\" data-start=\"4257\" data-end=\"4345\"\u003e\n\n\u003cp data-start=\"4259\" data-end=\"4345\"\u003e and improve overall business performance. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003chr data-start=\"4347\" data-end=\"4350\"\u003e\n\n\u003ch2 data-section-id=\"2y2x2s\" data-start=\"4372\" data-end=\"4402\"\u003e Who is this ebook for?\u003c\/h2\u003e\n\n\u003cp data-start=\"4403\" data-end=\"4429\"\u003e This ebook is ideal for: \u003c\/p\u003e\n\n\u003cul data-start=\"4430\" data-end=\"4597\"\u003e\n\n\u003cli data-section-id=\"1h9tmnc\" data-start=\"4430\" data-end=\"4457\"\u003e\n\n\u003cp data-start=\"4432\" data-end=\"4457\"\u003e SME and mid-sized company managers \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"io8lmu\" data-start=\"4458\" data-end=\"4485\"\u003e\n\n\u003cp data-start=\"4460\" data-end=\"4485\"\u003e sales managers,\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"s233i7\" data-start=\"4486\" data-end=\"4511\"\u003e\n\n \u003cp data-start=\"4488\" data-end=\"4511\"\u003emarketing managers, \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"lp9mpg\" data-start=\"4512\" data-end=\"4534\"\u003e\n\n\u003cp data-start=\"4514\" data-end=\"4534\"\u003e CRM project managers, \u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-section-id=\"5epl5o\" data-start=\"4535\" data-end=\"4597\"\u003e\n\n\u003cp data-start=\"4537\" data-end=\"4597\"\u003e B2B companies that want to structure their customer relationship.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-start=\"4599\" data-end=\"4735\"\u003e Even without being an expert, you will find a clear, educational and directly applicable vision. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003chr data-start=\"4737\" data-end=\"4740\"\u003e\n\n\u003ch2 data-section-id=\"zfo229\" data-start=\"4771\" data-end=\"4816\"\u003e Download your CRM guide now\u003c\/h2\u003e\n\n\u003cp data-start=\"4817\" data-end=\"4928\"\u003e Stop letting your CRM project rely on assumptions, scattered Excel files, or unclear processes.\u003c\/p\u003e\n\n\u003cp data-start=\"4930\" data-end=\"5067\"\u003e \u003cstrong data-start=\"4930\" data-end=\"5067\"\u003eGet this practical guide and discover the 9 key points to build a useful CRM, adopted by teams and performance-oriented.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp data-start=\"5084\" data-end=\"5109\"\u003e \u003cstrong data-start=\"5084\" data-end=\"5109\"\u003eI'm downloading the ebook\u003c\/strong\u003e\u003c\/p\u003e","brand":"digi7dollars store","offers":[{"title":"Default Title","offer_id":45070462615586,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0859\/7028\/8674\/files\/f83f1a6b-0bf8-4049-80d2-b279a5cf6b91.png?v=1773614746","url":"https:\/\/digi7dollars.com\/en\/products\/9-points-cles-pour-reussir-son-projet-crm","provider":"digi7dollars store","version":"1.0","type":"link"}